Our values

Our values

Making everyday life with kids easy and carefree. That is our focus and our motivation.

Our products set the standard and are known for their exceptional quality. To achieve this, we are constantly challenging the status quo.

Our tried and tested expertise forms the foundation for all our products, which use wood as the raw material, combined with innovative technologies, alternative materials and sophisticated designs.

We understand our target group, and we care as much about their needs as we do about tomorrow's trends.

We want to secure a future based on fair conditions, sustainable concepts and conduct, and profitable growth – for our staff, our company, and for the children and parents of today and tomorrow.

Uncompromising Safety

Products for the little ones must be reliable in every situation. That’s why dependable safety is our top priority – without compromise.

Our products undergo numerous tests by our internal quality assurance team and independent testing institutes. And: even during the development phase, we test together with experts – parents and children. After all, they take care of their little ones every day and know what truly matters.

Thoughtful Design

Good design for us means more than just appealing aesthetics. It is the art of placing the needs of our target audience – families – at the center. Our focus is on how we can make family life easier, safer, and more enjoyable. With our products, we aim to provide not only functional solutions but also to add something special to the little moments in the lives of families.

Our responsibility as manufacturers of children's furniture, such as high chairs, safety gates, playpens, and cribs, is to find a balance between safety, comfort, and aesthetics. This means paying close attention to ensuring that our products meet the highest safety standards while offering well-thought-out, practical features. But we also know how important it is to be surrounded by beautiful, harmonious things. That’s why we place great value on aesthetic design that not only meets the needs of parents but also promotes the well-being of children.

With every product we develop, our goal is to enrich everyday life with children. It’s not just about creating useful furniture – we want our products to become a part of family life, bringing joy and security. Our designs are crafted to be durable and practical, without sacrificing style and beauty.

Natürlichkeit & Nachhaltigkeit

Weil bei uns Kinder im Mittelpunkt stehen, kümmert uns deren Wohlbefinden genauso wie deren Zukunft.

Deshalb setzen wir auf nachhaltige und natürliche (Roh-)Stoffe – allen voran auf unseren traditionellen Werkstoff Holz. Eine bewusste Rohstoff-Auswahl, sanfte Herstellungsweisen und transparente Lieferketten, die Mensch und Natur respektieren sind dabei von besonderer Bedeutung. Das Ergebnis sind Produkte, die dank ihrer Langlebigkeit ganze Generationen begleiten.