Our Values

What drives us

We want to make everyday life with children simple and carefree.

Our products set the standard and stand for outstanding quality. For this, we constantly question the status quo.

Proven know-how and wood as a raw material are our foundation – combined with innovative technologies, alternative materials and thoughtful design.

We know our target group, we take care of their needs as well as the trends of tomorrow.

Under fair conditions, through sustainable thinking and action and through profitable growth, we want to secure the future – for our employees, our company and for the children and parents of today and tomorrow.

Uncompromising safety

Products for the little ones must be reliable in every situation.

That is why reliable safety is our top priority – without compromise.

Our products undergo numerous tests by our internal quality assurance and by independent testing institutes. And: already during development, we test together with experts: parents and children. Because they take care of their little ones every day and know what matters.

Thoughtful design

Good design means much more to us than just an attractive appearance.

It is the art of putting the needs of our target group – families – at the center. We focus on how we can make family life easier, safer and more pleasant.

Our responsibility as a manufacturer of children's furniture, such as high chairs, safety gates, playpens and baby beds, is to find a balance between safety, comfort and aesthetics.

With every product we develop, we pursue the goal of enriching everyday life with children. It's not just about creating useful furniture – we want our products to become part of family life, conveying joy and security.